As a blog for Wisconsin entrepreneurs I could not pass up an article which equates marketing to fishing. I was “hooked” by the headline.
Advertising headlines are a lot like the elusive musky.
Fortunately – just like fishing pros use all sorts of “special tricks” to improve their musky-catching odds – copywriters use secrets of their own to consistently craft powerful, arresting headlines.
The full article can be found here:
For all those artistic entrepreneurs make sure to check out:
Handmade Nation: The Rise of DIY, Art, Craft and Design
The movie is directed by Faythe Levine who own’s Paper Boat Boutique and Gallery in Milwaukee.
The Wisconsin Department of Commerce offers a very helpful toolkit for aspiring entrepreneurs. The kit is now available online. Toolkit
Sharendipity will be showing off their wares in the demo pit at TechCrunch50 tomorrow. I always enjoy to see Wisconsin companies making the trip out to San Fransisco. If there are any other Wisconsin companies at tc50 that I am missing please let me know.
A panel featuring a venture capitalist, entrepreneur and angel investor will tackle the topic “Great Idea or Real Business Opportunity?” to kick off the 2008-09 Gilson Discovery Series presented by the Wisconsin Alumni Research Foundation (WARF).
Scott Button, managing director Venture Investors LLC; Jan Eddy, retired president and CEO of Wingra Technologies; and Dick Leazer, principal in the Madison-based angel investing network, Wisconsin Investment Partners LLC, will speak on evaluating the potential use and markets for new technologies at 5 p.m. on Tuesday, Sept. 9, at the Fluno Center, 601 University Ave.
The panel will discuss evaluation as the first step in determining whether a great idea can be turned into a viable business. The event is free and open to the public as part of the Gilson Discovery Series hosted by WARF. The panel discussion is followed by a networking reception at 6 p.m. Complimentary parking is available online by contacting Devon Cournoyer at (608) 890-1621 or dcournoyer@warf.org.
In 2002, University of Wisconsin-Madison alumnus, faculty member and entrepreneur Warren Gilson bequeathed a generous gift to WARF to promote entrepreneurialism in Wisconsin. Since 2005, WARF has hosted a series of events in his name to help connect the university with the Madison community.
Tech Upgrade, Inc has two new openings this coming month and we thought we would share with the ‘Start Up Wisconsin’ Community. One position is for students and the other position is for a more a more experienced applicant.
Check out :
Here is an entrepreneur interview video series made in Milwaukee:
ActionsTalk #5 - Comet Branding from ActionsTalk on Vimeo.
Visit Actionstalk.com for more interviews.
Here is another interesting group which meets in Milwaukee. The concept is simple:
Pecha Kucha Night, devised by Astrid Klein and Mark Dytham (Klein Dytham architecture), was conceived in 2003 as a place for young designers to meet, network, and show their work in public.
But as we all know, give a mike to a designer (especially an architect) and you’ll be trapped for hours. The key to Pecha Kucha Night is its patented system for avoiding this fate. Each presenter is allowed 20 images, each shown for 20 seconds each – giving 6 minutes 40 seconds of fame before the next presenter is up. This keeps presentations concise, the interest level up, and gives more people the chance to show.
Pecha Kucha (which is Japanese for the sound of conversation) has tapped into a demand for a forum in which creative work can be easily and informally shown, without having to rent a gallery or chat up a magazine editor. This is a† demand that seems to be global – as Pecha Kucha Night, without any pushing, has spread virally to over 100 cities across the world. Find a location and join the conversation.
Pecha Kucha - http://www.pecha-kucha.org/cities/milwaukee
For our readers who are interested in web related startups, Web414 is a great resource in the Milwaukee area:
August 2008 Web414 Meeting — Thursday, August 14th, 2008 — 7pm
Topics: Flossin’ Flash Flex and AIR, BarCampMilwaukee3
Romke de Haan will be giving a presentation on working with Flash, Flex and AIR, developing version two of the program FlossyFX for the world famous DJ duo Flosstradamous.
We’ll also have a BarCampMilwaukee3 update, and if you have any potential sponsors, have them contact pete@2xnetworks.com.
Bucketworks
1340 North 6th Street
Milwaukee, WI 53212
