I received this email today:

Greetings:

As someone who asked to be notified when you could use the Alice.com service, we wanted you to be the first know that Alice is now open for business.

Start Using Alice Now
We opened up the doors to Alice.com a few hours ago, and we’re really excited to have you stop by and set up your free account. We look forward to hearing your feedback, and earning your business.
Get ready to scratch household shopping off your to-do-list.
The Alice.com Team

Happy Shopping!