Start Up Wisconsin

A Blog and Resource for Wisconsin Entrepreneurs

Jellyfish founders are at it again. Raise 4.3 million for new start up

Jellyfish founders Mark Mcguire and Brian Wiegand raised 4.3 million dollars for there next startup alice.com. The funding round was led by DaneVest and Kegonsa. Kegonsa was an investor in Jellyfish which sold to Microsoft last year.

Official Press Release:

Alice.com, the latest start-up from serial entrepreneurs Brian Wiegand and Mark McGuire, today announced it has secured $4.3 million in first round funding. The round was led jointly by private equity angel funds Kegonsa Capital Partners (www.kegonsapartners.com) and DaneVest Tech Fund (www.danevestcapital.com).

Alice.com is developing a new online retail platform that better connects manufacturers and customers in the giant consumer packaged goods market. Complete details on Alice are not being disclosed until the company’s public launch in the Spring of 2009. The company’s offer will focus on non-food related household essentials with a business model that is inspired by two key themes: 1) consumers lack a convenient, cost effective way to buy household essentials online today; and, 2) consumer packaged goods companies need a fresh alternative to the big brand, bricks and mortar retailer model that is supported by traditional mass market advertising.

Alice is the fourth start-up from founders Brian Wiegand and Mark McGuire, who most recently sold Jellyfish.com to Microsoft Corporation in September, 2007, which became the basis for Microsoft’s Live Search cashback program. The pair left their roles at Microsoft in June, 2008, to found Alice.com.

“The sale of consumer staples like trash bags, toothpaste and bathroom tissue is a huge untapped eCommerce market that is ripe for innovation” said Brian Wiegand, CEO and Co-Founder of Alice. “We are thrilled to be leveraging the Internet to change the way consumers supply their homes with these consumer staples. I never thought I’d say the words toilet paper and Web 2.0 in the same sentence, but our team is working hard make this kind of combination the next great innovation online.”

“Today’s consumer doesn’t watch 30 second television spots, and they expect ultimate choice, convenience, and personalization from their brands,” said Mark McGuire, President and Co-Founder of Alice. “Alice will give packaged goods companies a new kind of efficient and open retail platform that will allow them to engage consumers in targeted, personalized ways and eliminate the waste and mass-market feel of traditional brick and mortar retail channels.”

For more information on Alice, please sign up for e-mail updates at Alice.com. The founders are also documenting their start-up efforts at their blog, Flywheel (http://flywheelblog.com).
About Alice.com
Alice.com is developing a new online retail platform that better connects manufacturers and consumers in the giant consumer packaged goods market. The company is working on changing the way consumers shop for household essentials, giving them a convenient, personalized and cost-effective means to buy these products online. Co-founders Brian Wiegand and Mark McGuire have a serial entrepreneur track record that includes three previous start-up successes: Bizfilings.com (sold to Wolters-Kluwer in 2001), NameProtect.com (sold to Corporation Services Corporation in 2007), and Jellyfish.com (sold to Microsoft Corporation in 2007).
Media Contact:
Malia Horine
Alice.com Media Relations
608-662-1784
malia@alice.com

Best of luck Mark and Brian!

Wisconsin Elevator Pitch Olypiad at the Early Stage Symposium

Eso wins the Wisconsin Elvator Pitch Olympics! Congratulations to Eso and all of the other contestants for their participation. I had the pleasure of attending the elevator pitch Olympics last year and I know that it is not for the weak of heart. Standing on stage in front of 100 people with a team of 8 or so Venture Captitalists listening to your every word. Read the full exerpt here:

State Journal Article

Milwaukee Sick Leave Mandate

I tend to be the concerned citizen who votes for laws which take power away from the “man” and give it to the citizens. In the case of the paid sick leave mandate in Milwaukee I had to vote in favor of the “man”. Especially since the main “man” affected is the small business owner. For small businesses who rely on part time work to grow this vote only makes the decision to take on new employees more difficult leading to slower growth leading to less small businesses being built in the Milwaukee area. If we want to be a city which follows the same track as Detroit and relies and a handful of large businesses then yes we should vote yes on this issue. If we want to continue to support new small businesses in our area we should follow the MMAC’s stance and stand up to this.

MMAC files claim opposing sick leave mandate

Wisconsin Entrepreneurs Network Grant Resources

If you live in Wisconsin and are looking for grant opportunities check out the Wisconsin Entrepreneurs Network Grant Resource guide:

http://www.wenportal.org/financing_grants/?Id=132

MERLIN Mentors group kicks off to help entrepreneurs

A group of experienced entrepreneurs and successful business executives is giving back to the Start Up Community. The group MERLIN mentors was established to give free mentoring services in the Madison area. It is really a top notch group of individuals that any entrepreneur would be lucky to work with.

From the Website:

The Madison Entrepreneur Resource, Learning and Innovation Network (MERLIN) is a Madison-based corp of volunteers who have masterfully started and managed new ventures. These mentors use their skills, experience and enthusiasm to guide emerging entrepreneurs in early stage ventures to boost the potential of business success.

MERLIN supports innovation and entrepreneurial activity throughout the Madison community by matching potential entrepreneurs with volunteer mentors — including UW faculty and alumni — from the corporate, entrepreneurial and communities.

MERLIN provides entrepreneurs information and guidance to launch, sustain and grow their venture, particularly in the areas of biotechnology, information technology, agriculture, medicine, food science and manufacturing.

To apply go to:

http://www.merlinmentors.org

Inventors and Entrepreneurs Forum (Gary Zimmerman and Biz Starts)

The next Inventors and Entrepreneurs Forum of Greater Milwaukee (I&E Forum) is scheduled for Wednesday, October 8th. It’s A Double Header!!

How I Did It: A real, live success story.  Gary Zimmerman founded Creative Business Interiors Inc. in 1991 and has built it into a 70 employee leader in its industry. He will share his experiences in founding and growing his business as well as discuss some of his philosophies for success.

Creative Business Interiors won MMAC’s Future 50 Award three times, a prestigious award that recognizes fast-growth companies in the metro area.  Earlier this year Zimmerman received the Chairman’s Award from MMAC’s Council of Small Business Executives (COSBE) and is the immediate past chairman of COSBE’s Board of Director.  He is the current chairman of COSBE’s Executive Roundtable Program and serves on the Steering Committee of the CEOs of Growing Businesses.

AND, hear all about BizStarts Milwaukee, a brand new initiative designed to foster innovation and entrepreneurship in SE Wisconsin.  Learn how it can aid you in starting, growing and making your company more successful.  David Linz with the Wisconsin Entrepreneurs’ Network and Dan Steininger, co-director of the Successful Entrepreneur Investors angel network and vice president of BizStarts, will explain the many benefits of BizStarts and demonstrate the use of its newly launched website.

The meeting is FREE and open to the public.  Registration starts at 5:30 PM, the meeting at 5:45 PM, and is held at the Tommy G. Thompson Youth Center at State Fair Park (enter Gate 5, just south of I-94 on 84th Street).  Our usual introductions and networking will cap off the evening.

Feel free to contact us if you have any questions.

BizStarts Milwaukee officially launches!

Below is the article from the Milwaukee Business Times:

BizStarts Milwaukee, a nonprofit entity dedicated to fostering and promoting entrepreneurship in southeastern Wisconsin, officially launched today.
The organization wants to help launch or accelerate 50 new businesses by the end of 2010, an effort that is needed because of the relatively low numbers of new businesses created in the Milwaukee area, said Dan Steininger, vice president of BizStarts.
“The brutal fact that confronts us is that Milwaukee is 45th in the nation in getting new businesses started and 47th in the nation in getting venture capital raised,” he said. “Most new jobs are created by new companies.”
As a nonprofit entity, BizStarts Milwaukee will focus on connecting entrepreneurs with the resources to launch and grow their companies. The organization will assist with business planning, connecting with early-stage investing and other issues that face startup companies.
The project has four major initiatives:
BizStarts Connect - An online network, featured at www.bizstartsmilwaukee.com, to connect entrepreneurs with resources such as investors or financing, attorneys, marketing and more. The site will soon expand to include a social media platform, so members can post questions and ideas, said John Torinus, president of BizStarts.
BizStarts Venture Track - A fast-track program for high-potential companies, which will include mentoring and intensive coaching.
BizStarts Learn - An educational outreach program, where entrepreneurs will speak with K-12 and college students about starting companies.
BizStarts Buzz - A program that will celebrate funding deals, new business startups and successful exits.
“It’s not easy to start a company, but we can make it less difficult,” Torinus said. “All of the big companies we have here (in the Milwaukee area) were started here. It’s obvious that we can and must grow our own companies.”
BizStarts has already connected with several successful entrepreneurs such as George Dalton, chief executive officer of NOVO 1, Tina Chang, CEO of Syslogic, and Randy Spaulding, owner of Spaulding Clinical Research, who will serve as mentors for new companies and leaders.
“This city ranks low in entrepreneurs and BizStarts is the first organization dedicated to that purpose,” Dalton said. “We have venture capitalists, dedicated to finding entrepreneurs to create wealth for their investors. Our job is to develop entrepreneurs for those venture capitalists.”
As an entrepreneur, Chang said BizStarts Milwaukee will meet many needs that startup companies in the region have.
“I can attest to the need for a one-stop shop for entrepreneurs,” she said. “The need to connect with each other, with the community and with investors is crucial to move forward, and BizStarts Milwaukee will give us access to everything we need. If an entity like BizStarts existed with I started Syslogic, I am confident that we would be even farther along than we are now.”

Equating Marketing to Catching Fish

As a blog for Wisconsin entrepreneurs I could not pass up an article which equates marketing to fishing. I was “hooked” by the headline.

Advertising headlines are a lot like the elusive musky.

Fortunately – just like fishing pros use all sorts of “special tricks” to improve their musky-catching odds – copywriters use secrets of their own to consistently craft powerful, arresting headlines.

The full article can be found here:

5 Secrets To Compelling Headlines The Fish Of 10000 Casts

FYI DIY movie coming soon!

For all those artistic entrepreneurs make sure to check out:

Handmade Nation: The Rise of DIY, Art, Craft and Design

The movie is directed by Faythe Levine who own’s Paper Boat Boutique and Gallery in Milwaukee.

Entrepreneur’s Toolkit

The Wisconsin Department of Commerce offers a very helpful toolkit for aspiring entrepreneurs. The kit is now available online. Toolkit

Toolkit